we’re making the best
of everyday essentials.
we’re
making
the best
of everyday
essentials.
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Design is a joyful art when heart and mind delicately align. The products we create come from discovering this balance.
We call this approach Product Couture.
It’s built around an appreciation for three distinct movements.
The belief that intelligent, thoughtful design must be the foundation, yet sentimentality and emotion deserve their space too.
The idea that artistry should be infused into physical objects, while still grounding them in practical, value-driven thinking.
The understanding that dopamine is a powerful tool for building habits, but the things we use should also earn their place by making life more beautiful.
By combining the habit-forming mindset of social media, excitement of high fashion, and the grounded principles of modern product design, we aim to create products that spark intuitive appreciation.
An intuitive relationship is one where, deep down, you just know there’s something special. You can feel it, because it resonates, but you can’t quite put your finger on why. That’s the magic we strive for.
Design is a joyful art when heart and mind delicately align. The products we create come from discovering this balance.
We call this approach Product Couture.
It’s built around an appreciation for three distinct movements.
The belief that intelligent, thoughtful design must be the foundation, yet sentimentality and emotion deserve their space too.
The idea that artistry should be infused into physical objects, while still grounding them in practical, value-driven thinking.
The understanding that dopamine is a powerful tool for building habits, but the things we use should also earn their place by making life more beautiful.
By combining the habit-forming mindset of social media, excitement of high fashion, and the grounded principles of modern product design, we aim to create products that spark intuitive appreciation.
An intuitive relationship is one where, deep down, you just know there’s something special. You can feel it, because it resonates, but you can’t quite put your finger on why. That’s the magic we strive for.
No More Blind Digging
No More
Blind Digging
Meet Form-Pick, a double mesh contour fabric that shapes itself around your things. Now, you can instantly see and feel where your things are.With Form-Pick you never have to spend time organizing your bag again
Meet Form-Pick, a double mesh contour fabric that shapes itself around your things. Now, you can instantly see and feel where your things are.With Form-Pick you never have to spend time organizing your bag again
WHAT DOES IT FIT?
Bag straps are great when they’re on, but when you take them off, they become awkward and messy. Can we get rid of the annoying loops that collect dust on the floor and replace them with a mechanism that truly elevates the experience of using straps?
Bag straps are great when they’re on, but when you take them off, they become awkward and messy. Can we get rid of the annoying loops that collect dust on the floor and replace them with a mechanism that truly elevates the experience of using straps?
Preset Wheel
The memory function remembers your ideal strap length, so you never have to adjust it again.
The memory function remembers your ideal strap length, so you never have to adjust it again.
Zippers can be exhausting. Especially when there’s too many of them. They also slow you down when you’re on the go. Can there be a more delightful and smoother (and quicker) way to open your bag?
DIAL IN ZIPS OUT
DIAL IN
ZIPS OUT
Imagine going through your day. At the metro or in a cab, at work or at home, every time you want to open your bag, you just grip this gorgeous piece of matte metal and turn it effortlessly with that satisfying feedback, all with one hand.
Dial is prepared from a single block of 300-D
Aircraft- grade aluminum. It's incredibly
strong and light.
If you noticed, Case doesn’t have a single stitch anywhere - the design is completely seamless. This is pure precision-engineered goodness, packaged with the craftsmanship of a bespoke suit.
That amazing Shell you just read about? It’s thermoformed with a layer of super-soft, closed-cell EVA foam, and then laminated with a gorgeous high-performance fabric. So the foam layer adds softness and protection from water, while the high-performance fabric offers just the most amazing texture. It’s also a material we picked carefully to get super-high color fastness and abrasion resistance.
The heart of the Charcoal Case is an algorithmically optimized, injection-molded silicone mesh. This soft shell not only offers insane protection and flexibility but also the ability to withstand years of use and still look brand new. The mesh also means Case doesn’t sag and melt into itself like most bags when you set it down.
That amazing Shell you just read about? It’s thermoformed with a layer of super-soft, closed-cell EVA foam, and then laminated with a gorgeous high-performance fabric.
IN EVERY
WAY VEGAN
IS BETTER
The Case is engineered for performance, blending high-tech innovation with precision craftsmanship to deliver the best in every sense. This is a product designed to excel. Every detail is reimagined through intelligent design, and it’s vegan.
The materials we chose aren’t a compromise—they’re an evolution. They’re built to last, look exceptional, and stand the test of time. Their alignment with a more sustainable future is a result of thoughtful progress, not an afterthought.
THEY
THE CASE
Your Case will last for years. With the highly durable PU skeleton, along with the high-performance fabric, your Case will easily withstand the daily wear and tear, and will look new for years to come.
The design is thoughtfully sized to balance capacity and convenience. It's spacious enough to hold all your essentials without being bulky. It can comfortably hold a 16 inch Macbook, an iPad, a notebook, along with a bunch of smaller accessories and stationery.
Simply wipe it down with a damp cloth to remove any dirt or stains. For more stubborn spots, a mild soap solution will do the trick. That's it!
The sturdy construction can comfortably hold up to 8 kgs without compromising on comfort.
Absolutely! Your Case features an ergonomic design with a padded shoulder strap that distributes weight evenly. You’ll find it super comfortable to carry, even when packed to the brim.
Your Case will last for years. With the highly durable PU skeleton, along with the high-performance fabric, your Case will easily withstand the daily wear and tear, and will look new for years to come.